The Asia Pacific region embodies Believe’s multi-local, on-ground approach in over 10 territories. Since 2013 we’ve been growing apace in very diverse geographic landscapes always adapting to local dynamic and a rapidly evolving music industry.
Attuned to the specificities (language, culture, genre) of each local music scene, our network of experts are able to adapt marketing and sales strategies for the different stages of development of our artists, as well as leverage our relationships with distribution platforms locally and internationally.
Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.