Believe established its base in French-speaking countries in 2018, to provide on-the-ground expertise to the exciting roster of artists and labels we’ve been supporting over the past ten years.
Africa has a rich diversity of musical genres from reggae, hip-hop and rap to classical and gospel with an appeal to English-speaking and francophone listeners the world over.
Believe is helping artists maximise their income potential, build their following via local streaming and service providers, as well as capitalise on international audiences through major stores and platforms.
Believe is guided by four founding values that drive our decisions and actions, and ensure our company best serves the artists and labels we work with. Our relationships are based on respect, expertise, fairness and transparency, cherishing artists and labels’ autonomy and freedom, creating a supportive working environment that offers the best career accelerator for those wanting to work in the music industry of the future.