Building trustworthy, fair, and respectful relationships with our DSP's has been essential in fostering a productive and positive working environment. Working at Believe has helped me developed strong interpersonal and communication skills and they helped me navigate complex situations, ensured transparency, and created an atmosphere of mutual respect.

Respect is one of our core values at Believe. We treat all our artists, colleagues and partners with deep respect. Professional relationships are key to our company’s growth. Relationships forged on the right values such as respect for our differences enable us to best serve our artists and labels.

I get through creating, building and maintaining a trustful relationship with artists and labels as well as all the people I’m interacting with as a Believer thanks to the tools made available to us by the company. It’s with much humility that I’m sharing my knowledge about the African market and the region in general so that I can help my peers have a better understanding of their music ecosystem.

Transparency is one of the main values of Believe, we report all the revenues through a backstage and the artists and labels have all the details of monetization by store and by territory. We provide tutorials for best practices and we share our experience in a full transparency.