Believe in Canada
Since 2010 Believe has been a passionate promoter and distributor of independent artists and labels in Canada spanning all musical genres in English and French. Flexibility is important in a dynamic digital marketplace.
From offices in Montreal and Toronto, our team works closely with music creators, adapting services to suit their different stages of development, from domestic releases to international campaign management, thanks to digital expertise and Believe’s relationships with major distribution platforms.
Artists & Labels Focus
Latest news
Our local activities
Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
Working at Believe has been an incredible experience. Helping artists and labels develop their careers has been very rewarding. I've gained a deep understanding of the music industry, from marketing to distribution, and I've learned a lot from my talented colleagues. Collaborating with such a passionate team has broadened my skills and enriched my appreciation for music and its creators.
Corina Azpurua
Head of Editorial & Marketing Partnerships Americas & SPPO
I joined Believe in Paris when the team was growing. After an incredible journey supporting different teams in different countries and continents, I was given the opportunity to focus on working with the Americas team. I accepted and met people dedicated to their industry and their colleagues, and I am looking forward to contributing to the success, well-being and future growth in all our markets.
Benjamin Lecina,
Head of People Americas & SPPO
At Believe, we understand that the digital music industry is dynamic and demanding. That's why we gather technical and market information, analyze and share knowledge with our team, clients and platforms. We maintain close contact with these platforms to receive updates and best practices. We hold weekly meetings to have a global view of the industry and we regularly certify ourselves in our areas of expertise. In short, a believer loves both music and knowledge.
Gabriel Rocha Gaspar
Head of Video and Audience Development Americas & SPPO
Working at Believe has been an incredibly rewarding experience. The collaboration, innovation and passion that each team member brings on a daily basis allows us to not only meet, but exceed our goals. I am proud to be part of a company that values and fosters both professional and personal growth.
Laura Malaver
Head of Sales Marketing & Communication Americas & SPPO
Transparency is one of the pillars for building trust. That is why we carry it not only in the name of the company, but also in our deep commitment and in the certainty that we work with our partners for mutual benefit. That's why we prioritize clarity throughout the entire process: from signing the contract, to reporting financial results, to uploading files, to conducting launch planning, to presenting the result of our combined efforts, both in terms of numbers and in-store positioning. And all along the way, we are always available to answer questions and jointly drive our success.
Suellen Santana
Head of Labels & Artists Support Americas & SPPO
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