Believe in Central & Eastern Europe
Since 2010 Believe has been a passionate promoter and distributor of independent artists and labels in Central & Eastern Europe spanning all musical genres across. 35+ music industry experts working out of officies in Poland, Romania, Hungary, Czech, Ukraine, Israel and others, works closely with music creators, adapting services to suit their different stages of development, from domestic releases to international campaign management, thanks to digital expertise and Believe’s relationships with major distribution platforms.
Our local activities
TuneCore

Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.

Believe Label & Artist Solutions

Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.

Our leadership team
    Viktoria
    Viktoria Siniavskaia
    President META, East & Southern Europe, Americas
    Liubov Kevkhaian
    Liubov Kevkhaian
    Managing Director, CEE
    Patrycja LOBACZEWSKA
    Patrycja Lobaczewska
    Head of LAS Poland, Czech Republic, Slovakia and Baltics
    Jehan PAUMERO
    Jehan Paumero
    Head of Distribution Hungary, Romania, Balkans
Our driving forces

Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.

At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.

Tomas LACINA:

Music, as every art form, is based on originality, individuality and passion. I very much appreciate working for the company, where we treat each of our artists with respect to their specific needs, goals and challenges

Tomas Lacina
Artist Relation Manager Czech Republic
Marina VASCHETTO

For me, being an expert means showing dedication, discipline, focus and never stop learning. At Believe we're constantly trying new techniques, improving on existing concepts, exploring new ideas and adding value. We’re looking to push the boundaries and expand the limits of our field in order to be able to constantly offer our Artists new opportunities to achieve their goals and gain benefits.

Marina Vaschetto
Head of Customer Care Eastern Europe, META
Alona Dmukhovska

Transparency is one of the key values of our team and company. We do business reviews for clients, showing them market insights, optimization tools and growth points. We have top-notch technology which shows the data in real-time to make proactive business decisions and analytics. With us, you are one button away from success.

Alona Dmukhovska
Label Manager Ukraine
David Bali

At Believe I'm proud of shaping the culture of the digital landscape with the belonging mindset and strategic thinking. As newcomer artists and developed labels also face different challenges on a daily basis, our responsibility is to help them defining their next steps through inspiring each other, not only as their distributor partners, but also as part of their teams.

David Bali
Head of Label Relations Hungary, Romania, Balkans
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