Believe in Greater China
Believe started serving Greater China Artists and labels with dedicated teams in local language support as early as 2015. Since then the Greater China region has grown to more than 50 employees, with offices in Beijing, Shanghai, Chengdu, Guangzhou, and Taipei.
It is our mission to provide digital music distribution services for independent labels and artists with integrity, transparency, enthusiasm, and innovation. We believe that our globalized products and localized services are our unique advantages.
In Greater China, more than 500 artists and labels have released their music using Believe's strong local and international distribution platform network.
Artists & Labels Focus
Our local activities
Believe Label & Artist Solutions

Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.

Believe Artists Services

Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.

Our leadership team
    Sylvain Delange 2022
    Sylvain Delange
    President APAC
    Charles Liu MD GC
    Charles Liu
    Managing Director, Greater China
    Rebecca Dong
    Rebecca Dong
    Managing Director Operations
    Xiaole Xing
    Xiaole Xing
    Head of Artist Services
    Andrew Chen
    Andrew Chen
    Head of Label & Artist Solutions
Our driving forces

Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.

At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.

Connie Lu

At Believe, we respect each label, artist and partner that we work with across countries and territories. We trust in long lasting relationships and value mutual trust with our clients and partners. 

Connie LU
People Director
Chelsea Ge

At Believe, we respect each label, artist and partner that we work with across countries and territories. We trust in long lasting relationships and value mutual trust with our clients and partners. 

Chelsea GE
Head of Digital Marketing
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