Believe in India
Believe has been active in India’s music scene since 2013, a vast and vibrant market with a rich variety of genres, languages and artists. We have traditionally offered a gamut of services including sales and distribution, building audiences with local partners, major audio and video streaming and entertainment platforms.
Since 2019 we’ve expanded our services and team: 230+ music industry experts working out of offices in Mumbai, Mohali and Chennai. Together they provide a range of artist services, digital content and trade marketing, music licensing and bespoke branding solutions.
Latest news
Our local activities
Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.
Believe Sync is a full-service sync department, providing music for advertising, TV, film, and video games - championing our roster of independent artists and labels. Our skilled and experienced sync and licensing team know how to find exactly the right music solution for our partners across the creative industries worldwide.
Ishtar Music (formerly Venus Music) is home to 10,000+ original tracks and 700+ iconic Bollywood films. From timeless hits to digital-first content, Ishtar helps artists and rights holders engage global audiences and monetise across streaming, video, and social platforms.
A dedicated imprint for Haryanvi music by Believe India — bold, rooted, and full of swag. Built on cultural pride and individual voice, Mahra Tora nurtures talent that doesn’t follow trends — it sets them. Blending authenticity with edge, it turns regional sound into global voice — one that’s raw, powerful, and unmistakably homegrown.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
For me, the best thing about Believe is the creative freedom to explore my dreams. I also love the special vibe that resonates through the company's DNA - the belief that 'anything is possible if you just believe in it’!
Magesh RAJENDRAN
Head of A&R & Creative Head- Think Indie, Believe
At Believe, I've found a workplace where respect, equality, and progress aren't just bywords, but lived values.
Jui LELE
Head Editorial & Marketing Partnerships- Labels & Artists Solutions, Believe
Working at Believe has been an empowering experience, where I've embraced independence and felt the trust of my colleagues. The company’s dynamic growth aligns with my working style and offers countless opportunities for development. Believe is a place where you can truly thrive.
Jayesh CHAWLA
Head of Accounting, Believe
Working at Believe has been an immensely positive journey. The dedication to transparency and maintaining a healthy team culture is evident in everything they do. The open culture allows for seamless communication, it's easy to reach out to anyone for support or guidance.
Kaustav CHATTERJEE
Content Senior Leader, TuneCore
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