Believe in Russia
Believe has been an integral part of the dynamic growth of the digital music market in Russia since 2012. With more than 40 people based in its central Moscow office as well as in several regions of Russia and CIS, the Believe team develops and distributes independent artists and labels in various niche and popular music genres.
We are happy to work closely with the strongest ecosystem of local and foreign platforms, building profitable interaction between social networks and streaming services. What do our artists and partners value most? Our transparency, our digital and marketing expertise, and the passion for music demonstrated by our local representatives in the field.
Our local activities
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Enabling Labels and Artists to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Believe Artist Services elevates and maintains the next generation of artists in the digital era. Our team of music experts develops and implements innovative, digital-first marketing campaigns, leveraging unique technology and data-driven insights to maximize the global value of our artists’ content.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
I am glad that nowadays we could bring and share our core values in a working environment. Fairness is something all people could feel. It is in every single interaction and in every gesture. It takes part of the equity and it represents the good balance between inclusion and diversity. Fairness is a constant dialogue helping us to raise our awareness. I believe that our global mission today is to deliver a more fairer society for a more sustainable world across different forms of collaborations.
Valeria Koshevarova
Head of Video Channel Management
Respect is one of the core values of Believe, which I think is very important, because treating people with respect helps you to achieve your goals, find the best solutions and maintain the strongest relationship with your clients and partners, especially if it is mutual.
Sergey Makarov
Head of Editorial & Marketing Partnerships - Label & Artist Solutions
Expertise is one of Believe's core values. Based on their experience and knowledge, our experts around the world are ready to offer artists and labels the best solutions to achieve their goals. The company's employees are constantly learning and updating their knowledge and skills in order to match the rapid change and evolution of digital environment and technologies. We do not accept stereotyped thinking and offer a creative and individual approach. Our team consists of passionate, versatile people who are truly in love with what they do. Music is our life. And we appreciate every artist.
Oksana Strizhakova
Head of Artist Services
We believe that transparency is one of the driving forces that allows us to build strong and trustful relationships with our artists and within the team. We believe that trust is a basis of communication and a long-term partnership. We always keep our minds open and we truly think it helps us to make right decisions. The closer we get, the stronger we get.
Konstantin Andrienko
GTM/Operations Leader
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