Believe in the UK
Having launched in the UK in 2009, Believe UK has grown rapidly from an enterprising digital distributor and record label start up into the robust full-service music group it is today with 60 employees based in our London HQ at the UK independent music industry hub, King's Place.
Our brands with strong local UK teams include TuneCore, Believe Label & Artist Solutions, Believe Artist Services, Sentric, Nuclear Blast, and b:electronic.
Our mission is to always provide the best service for artists and labels with the utmost expertise, fairness, respect, transparency, innovation and creativity.
To deliver this, Believe UK has built passionate and specialist teams, services, and offerings to enable our artists and labels to be able to remain 100% independent at all stages of their careers.
Latest news
Our local activities
Founded in 2005 and acquired by Believe in 2015, TuneCore is the leading independent development partner for self-releasing artists to build their careers. With technology & services across distribution, publishing, and a range of promotional services, TuneCore helps artists grow their audiences and earn royalties while keeping full ownership of their rights.
Believe Label & Artist Solutions offers distribution and digital marketing solutions to independent artists and labels in more than 50 countries. Believe L&AS allows them to build, engage and monetize their audience on streaming, video and social media channels through a dedicated platform powered by artist development experts.
Offering artist friendly deals, a global infrastructure and cutting-edge technology, Believe's Artist Services team develop and implement innovative, digital-first marketing campaigns tailored to independent artists. Leveraging Believe's unique technology and data driven insights, the team have delivered successful campaigns for the likes of Knucks, Sainté, Lapsley, Yonaka, GIRLI, James Morrison, La Roux and Novo Amor.
Believe Sync is a full-service sync department, providing music for advertising, TV, film and video games from a diverse range of independent artists and labels. We work closely with partners in the creative industries, offer free catalogue searches, bespoke recordings and wider brand partnerships with artists we represent.
The alliance of Nuclear Blast, SharpTone and BloodBlast makes Believe a powerhouse in the heavy music world. With tailored options for every artist, backed by solid expertise and a trusted reputation in the scene while benefiting from Believe's in-house technology & services. Nuclear Blast, SharpTone and BloodBlast operate globally.
Our leadership team
Our driving forces
Believe is guided by four driving forces — respect, expertise, fairness, and transparency — which shape every decision we make and every action we take. These core values ensure we serve artists and labels in the best possible way and form the foundation of all our relationships.
At Believe, we deeply value the independence and creative freedom of artists and labels. We strive to provide a supportive environment that empowers them to grow, develop their talent, and accelerate their careers — helping those who aim to make a lasting impact in the music industry.
Working at Believe has been a rewarding experience due to our shared mission to empower artists. As part of the Artist Services team, I’m proud to contribute to a company that values creativity, innovation, and collaboration. We deliver tailored marketing and digital distribution services, helping artists grow with personalised, data-driven strategies which makes our work meaningful and impactful.
Emma Curley
Marketing Project Manager Senior Associate
Having worked at the Believe for nearly 10 years, one of the most important aspects to our reputation is expertise. The artist and management teams we work with know exactly what work is being done during a release campaign. The training and tools provided to staff enhances our skills and knowledge. This expertise enables Believe to be one of the leading players within the UK music industry.
Craig Evans
Head of Hip Hop, Label & Artist Solutions
Being part of a diverse team that spans the entire globe and seeing how deeply a fair attitude is embedded across the company is really inspiring. Regular discussions on how best to tackle issues of fairness both within Believe and in our outward facing work make me proud to be a part of a team that is committed to bringing about positive change.
Sam Dickson
Editorial & Marketing Partnerships Manager b:electronic, Label & Artist Solutions
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