Believe x Amsterdam Dance Event 2025

Believe is delighted to be an official partner of the 2025 edition of Amsterdam Dance Event, the largest global conference and festival dedicated to electronic music.

As one global artist development company, one global artist development company, Believe is coming to Amsterdam with TuneCore and its electronic-music dedicated imprints b.electronics and All Night Long. Together, they will invite the global industry to explore how electronic music artists, labels, and publishers can expand beyond their own backyard through a series of talks and panels.

Our brands and labels at ADE

Believe together with its team of global experts will participate in the 2025 edition of the Amsterdam Dance Event.

These include industry experts from TuneCore, our platform for self-producing artists. Electronic music specialists from our global imprint b.electronics and All Night Long will also be present.

The global DIY platform for independent artists

The electronic label from the partnership between Believe and Kidding Aside

The global imprint dedicated to all forms of electronic music

Believe ADE Takeover 2025

For the second year in a row, Believe is taking over the ADE Business Hangout at Andaz Amsterdam on Thurday, October 23.

Through panels and discussions on the theme of “Global Artist Development: Crossing Borders & Platforms”, Believe will explore the strategies that will shape tomorrow's independent successes. From the rise of the Global South to the next wave of distribution technologies, our sessions will reveal how the global potential of electronic music translates into actionable opportunities.

Our Believe Mixer event will round off the day with an opportunity to network and exchange ideas over exclusive DJ sets by Believe artists.

Our Believe Takeover events

The Sound of Local Scenes: From Access to Growing Success

As streaming growth shifts local and emerging markets, the conversation turns from access to monetization. This panel explores how artists and labels can build regionally aligned strategies to drive growth and value in Africa, LATAM and MENA.
Moderator: Brian Miller (TuneCore). Speakers: Céline Hitti (Believe MENA), Edwin Harb (MDLBeast), Theresho (ZVRI Manager), Ana Cordoba (Believe Americas)

The Playlist Passport: How Music Travels Across Platforms

Beyond Borders: How Algorithms, Playlists, and Platforms Move Music Across the World

In today’s global streaming ecosystem, the path to discovery is more complex than ever. Algorithms and playlists shape what travels - but culture, marketing, and fan engagement decide what sticks. This session explores how music moves across markets, how audiences drive discovery beyond borders, and what strategies artists and teams can use to build lasting global momentum in an algorithm-shaped world.d.

Moderator: Romy Harber (b.electronic). Speakers: Corina Vilcu (Global Records) Lynn Tissink (Believe Northern EU)n Ben Gill (Amazon Music), Rafe (BeatPort), Cameron Ward (Sound International)

Beyond the Drop: Building Long Term Success in Electronic Music

Explore how a 360 strategy - across platforms, territories and formats - can fuel sustained growth, not just short-term chart success. From independent labels scaling globally to local artists shaping their own scenes, this panel will help you build a resilient and future-proof path in music.

Moderator: Sarah Wilson (TuneCore UK). Speakers: Bob van Wees (Big Top Amsterdam), James McGuinness (YouTube) , Josephine Auxenfans (b.electronic), Kira Ashwin (TikTok )

Fireside chat: From Access to Success: The Keys to Global Artist Development

Access to music creation and audiences around the world has never been easier than today, while cutting through the noise and building long-term careers has never been more complex. This exclusive conversation with Victoria Siniavskaia, Believe’s President CSEE-MENAT-Americas, will explore how to unlock success for artist and labels at all stages of their development.

Moderator: Mark Mulligan (Midia- TBC). Speaker: Viktoria Siniavskaia (Believe President CSEE-MENAT-Americas)

Believe ADE 2025 Mixer

Join Believe, TuneCore, b:electronic and All Night Long for an invite-only evening of music and networking around DJs, drinks and bites to cap off our day long takeover of the Andaz. We're looking forward to hosting you and helping you start your evening off right!

Music set by: Upsilone (All Night Long), Lone (b.electronic), Arcturius (Hospital Records)

You can also meet us at…

In addition to our full day of events at the Andaz Hotel, Believe will be represented by some of our local and international music experts at several ADE panels and events.

Beyond the Upload: TuneCore Independent Artist Playbook

with Basile Beaugendre (Tunecore FR)

Meet the Labels and A&Rs

With Lynn Tissing (Believe Northern EU) and Johnny Pinchard (Believe UK)

Doing Business in the MENA Region

with Céline Hitti (Believe MENA)

Our artists at ADE

We are pleased to announce that many of Believe-represented talented electronic music artists, covering all fields of electronic music, will be performing live at this new edition of ADE.

Be ready for incredible new discoveries and thrilling music performances!

Nico Moreno

Mëstiza

Paul Van Dyk

Sara Landry

I Hate Models

Acturius

Metrik

Nene H

Friction

BIIA

Hot Since 82

Anetha

Kid Hops

MCR-T

Héctor Oaks

Florian Picasso

Airod

Warm up your own ADE Before Party (or After Party, we won't judge) with our exclusive playlist!

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Believe X Amsterdam Dance Event 2025

Join us to celebrate electronic music!

Our Believe Takeover events