Believe Africa Wrapped: the 2024 review!
What a fantastic year of success and growth 2024 has been for Believe Africa and the artists we work with! With 2025 on the horizon, it's time to look back over the past year.
Believe Africa, much like the wider Believe group, has had an outstanding year 2024, driven by the hard work of its teams on the ground and the incredible talent of the artists and labels we have the privilege to work with. Watching our local partners and team members thrive over the past months has been the most satisfying source of pride this past year.
It's not easy to give a quick summary of what we did in 2024. So we thought it best to show it to you... in music of course!
As we reflect on the 2024, we want to extend a heartfelt thank you to all our partners for your continued trust and collaboration. Your support has been essential in helping us achieve our goals, and we are truly grateful for our shared success. Together, we’ve overcome challenges in the market and celebrated some important milestones in the African music landscape. It’s been a pleasure working alongside each of you, and we’re excited to continue building on this momentum in the year ahead.
Here’s to more opportunities, growth, and success in 2025 and building the African music ecosystem that we are so proud of.
Thank you for being an important part of our journey. We look forward to what we can achieve together in the year to come! continue to push forward, let’s go!
Jade Leaf
Regional Label & Artist Solutions Director
Artists that shined in 2024
Tracks you loved in 2024
2024 Key Moments
Fido trending at #1 in Nigeria
Released in December 2024, Fido's single ‘Joy is Coming’ reached number one in Nigeria's charts.
We already know that 2025 will live up to the year that has just passed. And we hope that 2025 will also be exceptional for you, for our partners and for all the artists we are privileged to represent.
On behalf of all the members of Believe Africa, we wish you a happy new year 2025! May it be filled with success, good times and great music!