Believe MENA Wrapped: the 2024 review!
What a fantastic year of success and growth 2024 has been for the Believe MENA team and the artists we work with! With 2025 on the horizon, it's time to look back over the past year.
Mirroring the Believe’s group achievements, Believe MENA stood out in 2024, thanks to the dedication of its local teams and the incredible talent of the artists we are privileged to represent. Watching some of these artists receive well-deserved awards and amass millions of streams has been one of the most rewarding highlights of the year.
We didn't know how to summarize twelve amazing months in only a few lines, so instead we decided to show it to you. And look, we also made you a mixtape!
This year’s success reaffirms Believe’s leadership in the MENA market, built on over a decade of commitment and excellence. It highlights the extraordinary efforts of our dedicated local teams, whose passion and hard work drive our achievements.
We are proud to support the incredible talent in the region and celebrate the artists who inspire us with their creativity and success. Their contributions to the global stage are a testament to the vibrant culture of MENA, and we extend our heartfelt congratulations to them.
As we look ahead, we remain committed to delivering the best local service, fostering growth, and empowering artists and partners to reach even greater heights. Together, we embrace this milestone as part of our ongoing journey toward excellence.
Dolly Makhloul
Managing Director Believe MENA
Artists that shined in 2024
Tracks you loved in 2024
2024 Key Moments
2024 Billboard Awards
We secured 83 unique nominations in 23 categories, while Tul8te, Eslam Kabonga, Tamer Ashour, Nancy Ajram and Essam Sassam won awards.
2024 Spotify Wrapped Charts
Our artists achieved outstanding results, capturing 36% of Egypt’s share of voice (SOV) and earning Best Song of the Year.
Riyadh Music Maker Summer
Our General Manager Dolly Makhoul was part of the panel “The Future of Independent Music Business: Perspectives from International Music Organizations”.
Paris MaMa Music Festival
Regional Head of Artist Services Celine Hitti participated in the panel Exploring Mediterranean Music Markets
XP Music Futures Music Conference
Our local head of LAS, Liliana Abudalo participated in the “Navigating the New Wave: Challenges and Innovations in Music Distribution” talk
We already know that 2025 will live up to the year that has just passed. And we hope that 2025 will also be exceptional for you, for our partners and for all the artists we are privileged to represent.
On behalf of all the members of Believe MENA: we wish you a happy new year 2025! May it be filled with success, good times and great music!