Craig David inks worlwide Artist Services deal with Believe
Paris, November 5, 2024 – Through its Believe UK office, Believe has signed a global Artist Services dewith British singer, songwriter and record Producer Craig David, known for his stunning voice and his trademark blend of R&B and UK garage.
Over the course of his 25-year career, Craig David has released no fewer than 8 albums and sold over 15 million records worldwide, won 3 Ivor Novello Awards, 5 MOBO Awards, was nominated 14 times to the BRIT Awards and 2 times to the Grammys. He maintains a cult Following to this day, boasting nearly 5 million monthly listeners on Spotify alone, where his global hit "7 Days" has been streamed over 339 million times. Craig David also conceived the live performance concept and DJ brand TS5.
"Craig is undoubtedly a national treasure, a generational talent who has soundtracked our lives for the last 25 years. He continues to innovate, delight and excite, building a bigger and broader audience as he goes. We are honoured to be able to work with Craig David and his team and can’t wait for the world to hear his new music."
Through this Artist Services contract, our Believe UK teams - supported by Believe’s Audience Development team - will undertake a complete campaign, including international digital and physical distribution, marketing, promotion, partnerships with digital streaming platforms and more. The deal covers Craig David's forthcoming album, due for release in 2025, whose first single “In Your Hands” is already available on all platforms.
"They’ve got a really cool team at Believe and are as passionate and excited about releasing my new music as I am. I’m really looking forward to this next chapter!"
To celebrate this new partnership with Craig David, Believe organized an exclusive showcase of the artist at its French headquarters. Believe staff were able to offer Craig David a first glimpse of the fervor of the French public ahead of the artist's Paris concert.
